All good things change and change often...
Internet experts agree that creating and maintaining an up-to-date
Web site goes a long way in generating traffic. If you like
to surf the Web, think about the characteristics of your favorite
places to revisit. Your favorite site isn't likely
one that still refers to Christmas shopping in August.
More than likely, they are the sites that contain up-to-date
information relevant to you.
A great (or even a good) Web site is always a work in progress.
Would you return to your local hardware store if all it had
was the same old stuff? Doubtful. If you're like most
consumers, you look for new products, sales, and to have a shopping
experience. The same is true for the Web...the same old
content gets boring....just like the old push mower with no
motor.